Whitney Boateng, Junior Promoter at Live Nation started her career in music as an intern for Renowned Group doing music management. Her time there saw her work with the likes of George the Poet, Jacob Banks and Wretch 32; where she learnt the intricacies of the music business before recognising that management did not serve the purpose that she wanted to fulfil. Instead she highlighted her deep affinity for the live events and that led her to make the decision that creating tangible live experiences for people was where she wanted to impact within the music industry.
Meaning a change of direction was needed and equipped with her experience, Whitney pivoted into live promotions and left Renowned to join Coda (Paradigm) before moving on to Metropolis Music/Live Nation. During her 3 years at Live Nation she has worked on acts such as Megan Thee Stallion, Tion Wayne, Santi, Headie One, The Ends Festival, and more.